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What is wrong with blacklisting you may ask? It effectively permits 99% of the World Wide Web (or software) and a blacklist tries to block the 1%. The 1% will change by the second and no service or product can ever keep on top of it. Antimalware companies run hours or days behind. Spear phishing websites may only exist for minutes or hours. Take a white-collar criminal for instance, you cannot profile one as the following: 42 years old, navy stripped jacket, reddish tie, cufflinks, gold watch & jewellery, illicit white powder on the table and surrounded by woman. If you have not worked it out yet, this is DiCaprio in Wolf of Wall Street. Trying to block the 1% does not simply work and products cannot profile as profiling does now work.