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Facebook who themselves do not have the best of privacy reputation now own WhatsApp which means it needs to make money somehow. Security was an afterthought like with many other companies. End to end encryption was only released a year ago and it is automatically transparent to users. What does this mean? The user does not have to switch it on, enter a password or generate an encryption key (and exchange). Nice this may sound but it reduces privacy since everything is handled non-transparently behind the scenes by WhatsApp.