Ashley Madison hack and Cloud Flare: it is too late to beef up your security

Looking at ashleymadison.com name servers (DNS) in the last 1-2 days they have mysteriously switched to Cloud Flare (cloud WAF).

Ashley Madison "immediately engaged one of the world's top IT security teams", great though you should have done it before.

As normal a reactive approach not a proactive approach. We get hacked let's spend some cash!